From exibiting her collections in Paris in 2002 to Seoul in 2010, Hong Eun Ju has built her brand on sensible and practical clothing with oriental elements. Fusing beautiful draping with light materials, this collection continued her preference for layering basic pieces to create interesting silhouettes. So, slouchy t-shirts and cotton hooded cardigans were worn over patterned leggings, harem pants and maxi skirts in black, white and pastel pink and green. Particularly eye-catching were the black and white dogtooth print leggings and spotted harem pants, which were contrasted with lime green and charcoal gray. These combinations appeared simultaneously strong and soft. I enjoyed the contrast of vivid colours in light cotton jersey.
Although the material looked luxurious, the silhouettes reminded me of clothing that could be worn on a yoga retreat. It wasn't experimental high fashion by any means. Yet, it did look very comfortable, ideal for travelling or lazy days and it was generally very applicable to everyday life. The collection was called Chameleon and so appropriately, the pieces are diversable as they can be combined and changed in various ways to create unique silhouettes. On a last note, I apologise for my photos being sightly out of focus. The models were walking rather quickly. For professional photos, Ilmostreet has excellent shots http://blog.naver.com/ilmostreet. Below are professional photos from previous collections.
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