In a prime downtown area, recently, Myeong dong has become a global emporium for brands such as Zara, Uniqlo and H&M. The Noon Square shopping mall is particularly good, with H&M's flagship store and a two-floor outlet of Zara. Uniqlo is also excellent, selling a huge array of denim, knitwear and t-shirts in its flagship store. There is intense competition for floor space here and according to Coshman and Wakefield, a global real estate agent, Myeong dong is the 11th most expensive downtown area of all the world's major cities. So, I would expect more major brands to grace Myeong dong with their presence very soon. Hopefully Topshop....
With concern to Korean brands, this area has some of the best outlets of Korean cosmetic stores in Seoul. Skin Food is a favourite of mine, with excellent face products and a great selection for men. The Korean boutiques are cute and crammed with unusual attire. Look out for Wiki and SSFW. Both sell patterned leggings, cropped leather jackets and pretty dresses.
At the weekend, the streets are prone to pushing and shoving. As 2.3 million people pass through the streets on a Saturday and Sunday, this is to be expected. However, as night falls, Myeong dong takes on a special atmosphere. The neon lights illuminate the streets whilst the restaurants and cafes are filled with friends and young couples. With close proximity to Namdaemun market, hotels and Seoul station, Myeong dong is also situated in an ideal location.
Myeong dong can be reached on line 4. An interesting article about its real estate and prime location can be read here http://joongangdaily.joins.com/article/view.asp?aid=2917386.
All photos taken by me.
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